European Style Guide for Travelers

Discover how to master the art of Euro Chic style and avoid the dreaded tourist look while traveling abroad. Upgrade your wardrobe! If you are planning to visit Europe this summer.

European Style Guide for Travelers | Chasing Whereabouts

Introduction: Dressing Smart for Your European Adventure

Are you getting ready for an exciting trip to Europe? Well, one of the best parts of traveling is getting to dress up in cool new clothes that match the style of the place you’re visiting.

In this section, we’ll talk about why it’s fun to dress smart when you’re exploring Europe and why it’s a good idea to look like you belong there. Let’s dive in!

When you’re in a new country, like Europe, you might notice that people dress a little differently than what you’re used to back home. By picking the right clothes and accessories, you can blend in with the locals and feel like a part of the exciting European fashion scene. So, let’s explore some fashion advice and travel style tips to help you look stylish and feel confident on your European adventure!

Understanding European Style

Let’s learn about what clothes are popular in Europe and how they might be different from what we wear at home.

Colors and Patterns

We’ll chat about the colors and patterns that are often seen in European clothes and how they can be both fun and stylish.


  1. Neutral Tones: Europeans often gravitate towards neutral colors such as black, white, beige, and gray. These colors are versatile and timeless, making them a staple in European fashion.
  2. Bold Hues: While neutrals are common, Europeans also embrace bold and vibrant colors like red, royal blue, mustard yellow, and emerald green. These colors add a pop of excitement to outfits.
  3. Pastel Shades: Soft pastel tones like blush pink, baby blue, and lavender are popular in European fashion, especially during the spring and summer seasons. They bring a light and airy feel to clothing.


  1. Stripes: Horizontal or vertical stripes are a classic pattern in European fashion. From Breton stripes to pinstripes, stripes add a touch of sophistication to any outfit.
  2. Florals: Floral patterns are a favorite in European clothing, especially during the warmer months. Whether it’s dainty daisies or bold blooms, florals add a feminine and romantic touch.
  3. Plaids: Plaid patterns, including tartan and gingham, are often seen in European fashion. These patterns evoke a sense of tradition and are commonly used in shirts, skirts, and outerwear.
  4. Polka Dots: Playful and retro, polka dots are a fun pattern that adds whimsy to European outfits. Whether big or small, polka dots are a versatile choice.

European clothing embraces a mix of colors and patterns that reflect both classic elegance and contemporary flair. By incorporating these elements into your wardrobe, you can create stylish and eye-catching looks that capture the essence of European fashion.

Popular Clothing Items

Here, we’ll look at some cool clothes that many people in Europe like to wear.

Trench Coat

You can never trust the weather in Europe so it is better to have either light weight jacket or perhaps carry a trenchcoat with you. Trench coats add an element of sophistication and elegance to any outfit, making them a versatile staple in European fashion.

Midi Dress

A midi dress is a versatile wardrobe piece that falls below the knee and above the ankle, offering a chic and modest silhouette. Whether styled casually with sneakers or dressed up with heels, midi dresses are favored for their flattering and easy-to-wear design in European fashion.

High-Waisted Jeans

High-waisted jeans sit above the natural waistline, providing a flattering fit that accentuates the waist and elongates the legs. This denim style is a popular choice in European fashion for its classic appeal and ability to create a chic and retro-inspired look.

Comfortable Shoes

When exploring European cities where walking is a common mode of transportation, comfortable shoes are essential for a pleasant and enjoyable experience.

Opting for sneakers, loafers, ballet flats, espadrilles, or ankle boots can provide the necessary support and cushioning to keep your feet happy and pain-free as you wander through cobblestone streets, historic landmarks, and charming neighborhoods.

Prioritizing comfort in footwear not only enhances your overall travel experience but also allows you to fully immerse yourself in the beauty and culture of European destinations without the distraction of sore feet.

How to Avoid Looking Like a Tourist

When you’re traveling in Europe, you want to blend in and look stylish, not stand out like a tourist. Here are some tips to help you pick the right clothes and accessories so you can fit right in.

Image result for Fashion Advice: Euro Chic vs Tourist Look infographics

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Choosing the Right Accessories

Accessories can make a big difference in your outfit. Instead of wearing a big backpack, try a stylish crossbody bag or a sleek tote. Hats can also add a touch of European flair – think about a cute beret or a trendy fedora. By choosing the right accessories, you can elevate your look and avoid looking like a typical tourist.

Shoes for Comfort and Style

Comfortable shoes are a must when you’re exploring a new city. Opt for stylish sneakers or fashionable flats that are also easy to walk in. Avoid wearing bulky athletic shoes or flip-flops, as they can give away your tourist status. With the right shoes, you can stay comfortable all day while still looking chic.

Travel Style Tips for Every Season

Europe has different weather depending on the time of year. We’ll share ideas for what to wear in each season while you’re there.

Spring and Summer Style

When it’s warm, you’ll want clothes that keep you cool. Light and breathable fabrics like cotton and linen are great choices. Opt for colorful tops and shorts or flowy dresses for a stylish look. Don’t forget to bring a hat and sunglasses to protect yourself from the sun!

Fall and Winter Wardrobe

As the weather gets chilly, it’s time to layer up. Pack sweaters, scarves, and jackets to stay warm and cozy. Darker colors like navy, burgundy, and olive are popular in Europe during the fall and winter months. Pair your outfits with boots or stylish sneakers to complete your look.

Packing Smart: Bringing the Right Clothes

Packing for a trip can be a bit tricky, especially when you want to look stylish and feel comfortable while exploring Europe. But don’t worry, we’ve got you covered with some tips on how to pack smart and bring the right clothes for your adventure.

Mix and Match

When you’re packing for your European trip, think about choosing clothes that you can mix and match easily. This means picking pieces that go well together so you can create different outfits with just a few items. For example, a pair of jeans can be paired with different tops to create various looks. This way, you can pack light and still have plenty of options for your daily adventures.

Essentials to Pack

While it’s important to pack versatile pieces, there are some essentials that you shouldn’t forget to bring along. Here are a few must-have items that will come in handy during your European escapade:

  • Comfortable walking shoes: Europe is full of cobblestone streets and historic sites, so make sure to pack a pair of shoes that are both stylish and comfortable for all the walking you’ll be doing.
  • Lightweight layers: Depending on the season, it’s a good idea to pack some lightweight layers like cardigans or scarves that you can easily add or remove to stay comfortable in changing weather.
  • A versatile jacket: Bring a jacket that can be dressed up or down and will keep you warm on cooler days or evenings.
  • A stylish hat or sunglasses: Accessorizing with a trendy hat or a cool pair of sunglasses can add a chic touch to your outfit while also protecting you from the sun.

By packing smart and choosing the right clothes for your European adventure, you’ll be all set to explore in style and make the most of your trip!

Conclusion: Ready to Explore in Style

As we come to the end of our fashion journey through Europe, you are now equipped with all the knowledge you need to explore the continent in style. Remember, dressing smart isn’t just about looking good; it’s also about feeling confident and comfortable as you venture into new places.

Putting It All Together

By understanding European style and learning how to avoid looking like a tourist, you can blend in seamlessly and immerse yourself in the local culture. Choosing the right accessories, shoes, and clothing items will help you create a chic and authentic look wherever your travels take you.

Traveling with Style

Whether you’re visiting Europe in the spring, summer, fall, or winter, we’ve got you covered with travel style tips for every season. From lightweight fabrics for warm weather to cozy layers for chilly days, you’ll be prepared for any climate while still looking fashionable.

Pack Like a Pro

When it comes to packing smart, remember to mix and match your clothes to maximize your outfit options while minimizing the number of items you bring. Packing essentials like versatile pieces and weather-appropriate attire will ensure you’re ready for any adventure that comes your way.

So, get ready to hit the streets of Europe with confidence and flair. Embrace the local fashion, blend in with the crowd, and enjoy every moment of your stylish journey through this vibrant continent. With these fashion tips in mind, you’re sure to turn heads and make unforgettable memories on your European adventure!


What should I wear to look less like an American tourist?

We’ll give you some simple tips to help you blend in better. When you’re in Europe, try to avoid wearing clothes that have big logos or brands that are popular in the United States. Instead, go for more neutral colors like black, white, or gray. Europeans tend to wear more subtle patterns and styles, so try to keep your outfits simple and chic. Also, opt for comfortable yet stylish shoes that are good for walking around the city.

Can I still wear my favorite clothes in Europe?

Sure, you can absolutely wear your favorite clothes in Europe! The key is to mix and match them with some new styles that are popular in the country you’re visiting. For example, if you love wearing jeans and a t-shirt, try pairing them with a trendy jacket or scarf that you picked up while exploring the local shops. This way, you can still feel like yourself while also embracing the fashion of the place you’re visiting.

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